Innovative Entertainment Marketing Strategist, China

1 month ago

Shenzhen, Guangdong, China Dolby Laboratories Full time

About Dolby:

Dolby Laboratories is a leader in entertainment innovation, shaping the future of how people create, deliver, and enjoy entertainment worldwide. Our team combines science and art to push boundaries and revolutionize the industry.

Job Summary: We are seeking an experienced Auto Marketing Manager to join our team in Shenzhen, China. This role will be responsible for promoting the cutting-edge Dolby in-car experience & technology to millions of consumers across the globe.

Key Responsibilities:

  • Stakeholder Engagement: Collaborate with external clients, entertainment partners, and internal stakeholders to align on common goals, strategies, and action plans.
  • Campaign Development: Leverage brand assets to create compelling marketing campaign proposals and pitch them to external clients and internal stakeholders.
  • Resource Management: Build and maintain a network of ecosystem resources, including vendors, content creators, influencers, artists, and rights holders, to support marketing initiatives.
  • Project Execution: Lead the execution of marketing programs, ensuring they are delivered on time and within budget, and monitor campaign performance to make data-driven adjustments as needed.
  • Market Research and Analysis: Conduct in-depth market research to identify industry trends, needs, and challenges, and analyze market data to develop insights and recommendations for strategies.
  • Recap and Analysis: Conduct post-campaign analysis to evaluate the effectiveness of marketing efforts and prepare detailed reports and insights to inform future marketing strategies.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree or overseas education is a plus).
  • Skills: Excellent English skills in speaking and writing, 6-8 years of experience in marketing, creative thinking, passion for entertainment, automobile industry experience is a plus, and advertising or creative agency experience is a plus.
  • Experience: Proven track record of successful campaign development and execution, strong analytical skills with the ability to interpret market data, and excellent communication and presentation skills.

What We Offer: We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, as well as a comprehensive benefits package, including health insurance, retirement plan, and paid time off.

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