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E-commerce and Digital Manager

4 months ago

Shanghai, China coty Full time

RESPONSIBILITIES

 

As our Digital & E-Commerce Manager , you are responsible for developing Coty’s online sales together with its Travel Retail partners with a clear focus on TR China markets. Reporting to Digital and Ecommerce Director for APAC, you will together set the growth strategies and optimize the complete shopper journey from awareness to loyalty. Your focus is on delivering the growth, optimizing our partners’ digital stores, co-creating and executing conversion tactics, and monitoring sell-out and profitability resulting into actionable recommendations across TR key retailers in the region.

 

Your main focus :

  • Translate the global e-commerce strategy into a regional one tailored to Travel Retail. Plan and execute the E-Commerce strategy, e.g. Commercial, Marketing, pricing strategy, joint business partner plans.
  • Closely work with the sales team and marketing operations team on the alignment for plan, budget & implementation of digital business. Join retailer meetings as e-com and digital expert.
  • Building strategic partnerships with the E-commerce retailers’ and other digital platforms, focusing on TR China.
  • Work closely with the sales team and marketing team for the online promotions and special events, support cross channel marketing activities.
  • Secure the investments and support from the regional as well as the global digital team.
  • Ensure the seamless integration of online and offline business.
  • Create and manage annual expense budget and sales forecast for eCommerce channel as aligned with the Commercial and Marketing teams.
  • Develop and implement short- and long-term campaigns to increase E-Commerce retail sales, traffic, conversion, average order value, profitability and reduce shopping cart abandonment.
  • Optimize E-Commerce channel websites design and layout to promote a premium customer experience.
  • Search and review new technology and keep the company at the forefront of developments in digital business.
  • Partner with Global Digital and Marketing teams on third party platforms to ensure all promotional opportunities and events are fully supported / executed.
  • Collect information and consolidate reports to Global Travel Team, Global Digital Teams and most particularly to the Chief Digital Officer on best practices, market needs, insights, competitions….

Working for Coty means better platform

 

You will work closely together with several departments such as sales. All your colleagues are team player.

 

 

 

 

 

YOU ARE A COTY FIT

 

You like to EC operation experience in main EC platform. As a/an experienced role, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

  • A minimum of 5 years of experience with China’s ecommerce platforms.
  • Ability to work autonomously, as well as part of a team, confident in managing relationships at all levels.
  • Operationally efficient, strategically credible.
  • Adaptive: Able to adapt plans, strategies and processes in ways suited to the needs of the business while promoting consistency.
  • Executive presence: A seasoned business professional who is comfortable talking to, and influencing, senior decision makers.
  • Organized: Well organized, with a disciplined approach to evaluating priorities in a fast-changing environment.
  • Driven: Relentless pursuit of progress and achievement of goals.
  • Being able to work under fast pace and in matrix organization.
  • Come from the digital world with online sales experience.
  • Excellent English communication skills, effective relationship building skills with internal and external partners.

OUR BENEFITS

As our role, some of the benefits you will receive are:

  • A salary that matches your knowledge and experience
  • Great holiday benefits
  • Comprehensive medical and commercial insurance
  • Fair rewards given based on performance and individual abilities
  • Promote flexible and diverse lifestyles and ways of working

RECRUITMENT PROCESS  

  1. A telephone/online introductory meeting follows.
  2. A first online/in-person interview
  3. A second interview
  4. You will receive a proposal with the terms of employment.

 

 

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty

 

For additional information about Coty Inc., please visit www.coty.com/your-career.