Marketing Specialist

5 months ago

Guangzhou, China Vision Systems Full time
About The Position

Gauzy is a world-leading material science company, focused on the research, development, manufacturing, and marketing of vision and light control technologies that support safe, sustainable, comfortable, and agile user experiences across various industries.

We are looking for a dynamic and innovative Marketing Specialist . This role is pivotal in steering our branding and building initiatives across a wide spectrum of both online and offline channels. The ideal candidate will be instrumental in fine-tuning our brand image, establishing a sophisticated high-tech brand perception, and championing the communication of a distinct brand value.

Joining the Gauzy team means being part of an elite group of innovators with a passion for creating future-defining and groundbreaking technologies that shape our everyday lives.

Responsibilities

Marketing

Branding and building :

  • Optimize the current brand image across several online and offline channels to foster a notion of a high-end, technologically advanced brand and to promote a distinctive brand value.

Content marketing :

  • In charge of managing websites, optimizing Baidu advertising, and effectively marketing online channels.
  • Have an in-depth understanding of the gameplay of multiple social media platforms including WeChat Channels, Douyin, Xiaohongshu, WeChat official account, etc., and be responsible for creating, editing/editing, and publishing content, and regularly review the effect.
  • Responsible for obtaining and downloading relevant promotional documents and materials from the Israel/American marketing department and promoting them on promotional channels in China.
  • Responsible for providing Chinese market information to third-party companies to meet the needs of follow-up agents and other promotional agencies.

Event planning and execution :

  • Responsible for E2E (planning to execution) of offline market activities, including but not limited to forums, exhibitions, etc.
  • Assist partners in exhibiting or event assistance, including preparation of samples and on-site support.

Sales

Potential customer handling and management :

  • Handle calls and emails from Baidu, engineering procurement, and other channels, and be responsible for assigning them to sales managers in corresponding regions according to needs.
  • Collect and organize all potential customer information (including events, exhibitions, and company advertising prospects), and report regularly to superiors.

Others :

  • Accompany company leaders to negotiate with customers and introduce and promote products during meetings.  
  • Complete other tasks arranged by the headquarters marketing department or company leaders.
Requirements
  • Experience working for a foreign company or studying abroad
  • Expertise in high-end brand marketing and promotion
  • Proficient in English (listening, speaking, reading, and writing)
  • Bachelor's degree or higher
  • A stable work history with minimal job changes
  • Skills in PPT design, image, and video editing
  • Meticulous, eager to learn, honest, and good at communication
  • Experience in time management

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