Brand Manager

2 months ago

Shanghai, China Richemont Full time

You will be in charge of developing Baume & Mercier brand in China by developping the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization.

The position is located in Shanghai and reports directly to the Regional Commercial Director.

 

RESPONSIBILITIES

 

  • Build and implement the yearly Business Strategic Plan and Budget
    • Propose and implement the distribution strategy to achieve the annual sales objectives
    • Define the distribution strategy and develop the business on all channels: Retail, Wholesale, ECOM and phone sales
    • Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.
    • Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, Financial, etc…)
    • Maximize the network performance and anticipate trade evolutions and opportunities
    • Develop solid partnerships and action plans with the trade
    • Monitor in-store inventory levels and stock rotation
    • Implement a sell out strategy and activation plan per account
    • Develop the brand’s presence and image in the market according to the guidelines
    • Report key issues and activities to the Headquarters on a regular basis
    • Prepare and present regular business reviews to brand management and watch division management

 

  • Monitor and develop sales
    • Manage key accounts (POS visits, replenishments, best sellers implementation…) and Boutiques
    • Improve the brand coverage in the country, and open new qualitative and productive POS
    • Implement productive assortments in all POS and improve replenishment process to ensure best sellers are always in store

 

  • Propose and monitor the annual budget:
    • Monitor the implementation and control of budget expenses
    • Analyse and follow-up network sales and targets
    • Provide sales analysis and financial reports to Headquarters
    • Responsible for the local P&L

 

  • Implement Marketing and Communication strategy, in line with Headquarters guidelines:
    • Develop the marketing strategy and initiatives within the defined expenses envelope
    • Manage all aspects of the brand’s image building and development
    • Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy
    • Oversee and host Marketing and Communication events
    • Entertain constructive relationship with local Media
    • Represent and promote the brand towards the different clientele
    • Monitor and benchmark competition

 

  • Manage the Operations processes:
    • Elaborate and submit in timely manner the annual sales forecast for each entity
    • Coordinate the supply chain from ordering to shipping
    • Monitor and follow up monthly forecasting and purchasing process
    • Manage, monitor and optimize local stocks
    • Monitor and support After Sales Service performance

 

  • Manage the Baume & Mercier team
    • Develop and manage a team covering Sales, Marketing, Communication and Operations functions.
    • Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance
    • Develop a positive and entrepreneurial employee relations environment

 

EDUCATION

Bachelor’s degree in Business Administration or MBA

 

COMPETENCIES

  • Market and Team Management
  • Operational Marketing and Communication project development

 

PROFESSIONAL EXPERIENCE

5 years of managerial experience in Luxury goods or High value product industry

 

LANGUAGES

English (required)

Mandarin  (required)

 

QUALITIES & SKILLS

Innovative, entrepreneur-minded, and solutions oriented, while keeping your feet on the ground. You like being in the field, visiting your customers and prospecting (60% of activity)

Excellent Commercial background and negotiation skills

Strategic thinking

Client focused

Experience in managing a brand and/or a team

Strong communication skills

Result oriented

Good interpersonal skills

Good knowledge on Excel and Power Point presentation

Willing to travel a lot

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