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Category Management Strategist

1 month ago

Shanghai, Shanghai, China PepsiCo Full time

We are seeking a highly skilled Category Management Strategist to join our team at PepsiCo.

About the Role

The successful candidate will be responsible for developing and implementing insight-based category management plans with customers to drive profitable growth and strengthen partnerships.

Key Responsibilities
  • Design and implement shopper-oriented category management strategies with customers to drive category growth profitably.
  • Conduct holistic category diagnoses based on category, market, and shopper data, as well as store observations, for assigned strategic customers.
  • Develop category development plans based on category diagnoses and shopper insights, including clear growth objectives, strategies, tactics, and customer agreement.
  • Track the execution of category management plans and conduct regular category reviews, making necessary improvements.
  • Maintain AO data for CATMAN customers.
Requirements
  • University graduate or above.
  • Fluency in English and Mandarin.
  • Advanced user of Word, Excel, PowerPoint, Access.
  • Strong analytical, strategic, and logical thinking skills.
  • Good interpersonal skills.
  • Previous experience in category management/research/account management in FMCG industry.

$80,000 - $110,000 per year, depending on location and experience.