Product Marketing Manager

1 day ago

Shanghai, Shanghai, China Amazon (Shanghai) International Trading Company Limited Full time
Product Marketing Manager

Amazon Global Selling is seeking a highly skilled Product Marketing Manager to drive awareness and adoption of Buy with Prime product among Sellers. As a key member of the BwP Team, you will work closely with global and China stakeholders to define overall product communication & activation strategies.

Key Responsibilities:
  • Develop and implement go-to-market strategies to effectively influence target audience and drive awareness & adoption of Buy with Prime product.
  • Create innovative and scalable marketing campaigns, including content marketing, social engagement and offline event exposures.
  • Identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns.
  • Develop VoS mechanism to collect CN Seller insights to influence product offerings.
  • Monitor marketing performance metrics, always seeking ways to improve.
  • Build collaboration mechanism with cross-functional teams for synergy and process efficiency.
Basic Qualifications:
  • Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals.
  • Experience using data and metrics to measure impact and determine improvements.
  • Experience communicating results to senior leadership.
  • Proven ability to manage multiple, competing priorities simultaneously, as well as stakeholder expectations.
  • Superior oral and written communication skills both in English and Chinese, with an innate attention to details.
  • 10+ years of professional non-internship marketing experience, ideally in product marketing or PR.
Preferred Qualifications:
  • MBA Preferred.
  • Experience presenting ideas to various levels of an organization to gain support for initiatives.
  • Experience working with global teams.
  • Able to drive innovation and creativity.
  • Demonstrates capacity to thrive in a fast-paced workplace and deal with ambiguity.

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