Ecommerce Marketing Manager

3 weeks ago

Shanghai, Shanghai, China Abbott Full time

Job Summary:

We are seeking a highly skilled Ecommerce Marketing Manager to lead our Cross-Border Ecommerce marketing campaign strategy and calendar. The successful candidate will be responsible for driving total e-Commerce business results through innovative marketing campaigns.

Main Responsibilities:

60% - Develop and execute CBEC full portfolio campaign strategy and calendar in collaboration with sales team.

30% - Work closely with distributor and platform marketing counterparts to deliver sales targets, track campaign results, and optimize ROI.

10% - Collaborate with regional and affiliate marketing teams to apply the latest strategies to CBEC execution.

Key Responsibilities:

Independently lead campaigns for CBEC all portfolio, including infant milk, kids' nutrition, and adult nutrition. Coordinate with sales team to plan full-year marketing campaign strategy and calendar across main touchpoints to drive business-related ROI metrics.

Stay up-to-date with the latest trends in the online/e-commerce channel. Maintain close contact and good relationships with marketing key counterparts at B2C platforms to understand their latest strategies and tactics.

Create and edit ROI-focused marketing campaigns based on business needs. Control and manage campaign quality to ensure clear and attractive communications on products; monitor and analyze content performance based on goals and matrices of impression, view, engage, conversion, new member, new user, etc.

Supervise and track the execution and KPIs of marketing activities, dispatch learning to continuously enhance. Work closely with affiliates' local country marketing team and regional marketing team to ensure adapting the latest strategy and share back the CBEC latest progress and result.

Continuously optimize and test new campaign approaches based on historical learnings, new market and consumer trends, and data-driven experimentation.

Requirements:

  • Industry experiences: Great marketing sense and deep understanding of e-commerce/digital marketing campaigns; proven capability in independently leading campaigns and delivering results; working experience on how to measure ROI-focused campaigns and optimize accordingly.
  • Position experiences: At least 5 years of working experience in EC marketing or digital marketing. With brand marketing background preferred.
  • Language Skills: Excellent communication in Mandarin and English is a must.
  • Computer Skills: Familiar with office software.
  • Mobility: Able to travel based on business requests.
  • Certificate Required: No specific requirement.
  • Other Special requirement: The general mindset needed for this position are: work independently and creatively, strong entrepreneurship and ownership, result-driven, accountability, learning agility, and teamwork.

  • Senior Ecommerce Strategy Specialist

    9 hours ago

    Shanghai, Shanghai, China 2 OPEN CHINA ECOMMERCE Full time

    Role SummaryThe Senior Ecommerce Strategy Specialist at 2 Open China Ecommerce is a key position focused on developing and executing customized ecommerce strategies for clients operating in the Chinese market.This role involves building and maintaining close relationships with clients, understanding their specific goals and challenges in the Chinese...

  • Ecommerce Marketing Manager

    3 weeks ago

    Shanghai, Shanghai, China Abbott Full time

    Job Title: Ecommerce Marketing ManagerAt Abbott, we are seeking a highly skilled Ecommerce Marketing Manager to lead our Cross Border Ecommerce marketing campaign strategy and calendar. The successful candidate will be responsible for driving total e-Commerce business results through innovative marketing campaigns.Main Responsibilities:Lead CBEC full...

  • Ecommerce Marketing Manager

    1 month ago

    Shanghai, Shanghai, China Abbott Full time

    Job Title: Ecommerce Marketing ManagerAt Abbott, we are seeking a highly skilled Ecommerce Marketing Manager to lead our Cross Border Ecommerce marketing campaign strategy and calendar. This role will drive total e-Commerce business results by developing and executing innovative marketing campaigns across various touchpoints.Main Responsibilities:Lead CBEC...

  • Ecommerce Marketing Strategist

    6 days ago

    Shanghai, Shanghai, China Abbott Full time

    Job Title: eCommerce Marketing ManagerAbout the RoleAbbott is seeking an experienced eCommerce Marketing Manager to lead our Cross Border Ecommerce marketing campaign strategy and calendar. The successful candidate will be responsible for driving total e-Commerce business results through effective campaign planning and implementation.Key ResponsibilitiesLead...

  • Ecommerce Marketing Strategist

    2 months ago

    Shanghai, Shanghai, China Abbott Full time

    Job Title: eCommerce Marketing ManagerJob Summary:We are seeking a highly skilled eCommerce Marketing Manager to lead our Cross Border Ecommerce marketing campaign strategy and calendar. The successful candidate will be responsible for driving total e-Commerce business results through innovative marketing campaigns.Main Responsibilities:Lead CBEC full...

  • Ecommerce Strategic Leader

    6 days ago

    Shanghai, Shanghai, China Yankee Candle Full time

    Job SummaryThe Head of Ecommerce is a key executive responsible for driving the ecommerce strategy and vision for Yankee Candle. This role will oversee the development and implementation of ecommerce plans to drive brand awareness, revenue growth, and customer acquisition across multiple online platforms.Key ResponsibilitiesDevelop and execute a...

  • Ecommerce Director

    2 weeks ago

    Shanghai, Shanghai, China Yankee Candle Full time

    Job SummaryThe Head of Ecommerce is a strategic leader responsible for managing and optimizing all aspects of an ecommerce business. Your expertise will drive sustainable sales, enhance customer experiences, and align with brand objectives. This role will manage all the Newell brands in multiple E-commerce platforms including Tmall, Taobao, JD.com, Douyin,...

  • Ecommerce Store Leader Position

    6 days ago

    Shanghai, Shanghai, China ADM Full time

    Job OverviewAs a key member of our team, the Ecommerce Store Leader will be responsible for developing and implementing the overall ecommerce strategy for our Tmall flagship store. The successful candidate will have a proven track record in ecommerce operations and a deep understanding of the Tmall platform.Main ResponsibilitiesStrategic Planning and Goal...

  • Ecommerce Operations Manager

    2 months ago

    Shanghai, Shanghai, China Bulgari Full time

    Job SummaryWe are seeking a highly skilled Senior Merchandising Specialist to join our team at Bulgari. As a key member of our ecommerce operations team, you will be responsible for driving sales growth, optimizing product information, and ensuring seamless order fulfillment.Main ResponsibilitiesMerchandising (60%)Contribute to achieving product sales by...

  • Import and Cross-Border Ecommerce Lead

    4 weeks ago

    Shanghai, Shanghai, China Mondelēz International Full time

    About this roleMondelēz International is seeking a highly skilled Import and Cross-Border Ecommerce Lead to join our team in China. As a key member of our ecommerce team, you will be responsible for embedding our ecommerce 2025 strategy plan and leveraging import and cross-border channels to provide more choices for consumers.Main responsibilitiesDevelop...

  • Import & Cross Border Ecommerce Lead

    3 weeks ago

    Shanghai, Shanghai, China Mondelēz International Full time

    About the RoleWe are seeking a highly skilled Import & Cross Border Ecommerce Lead to join our team at Mondelēz International. As a key member of our ecommerce team, you will be responsible for embedding our ecommerce 2025 strategy plan and leveraging import and cross border channels to provide more choices of portfolio to consumers.Key...

  • Ecommerce Operations Specialist

    2 weeks ago

    Shanghai, Shanghai, China coty Full time

    Global Ecommerce RoleThis is a unique opportunity to take execution of marketing and commercial plans for one of Coty's most important markets.Key ResponsibilitiesAs our Ecommerce Operations Specialist, you will be responsible for the operation and development of JD's platform, including content and e-commerce integration, buyer cooperation, and daily sales...

  • Ecommerce Store Leader

    2 weeks ago

    Shanghai, Shanghai, China ADM Full time

    Job OverviewAs an Ecommerce Store Leader at ADM, you will be responsible for driving the strategic growth and performance optimization of our Tmall flagship store. With a strong background in ecommerce operations and a keen eye for market trends, you will develop and implement effective strategies to increase sales and customer satisfaction.Main...

  • Ecommerce Web Channel Strategist

    3 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    About FerreroFerrero is a family-owned company with a progressive and global outlook, renowned for iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. With a presence in over 50 countries and products sold in more than 170, Ferrero's global reach continues to grow. Our success is built on the dedication of...

  • Group Ecommerce Key Account Manager

    3 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job Title: Group EC Key Account ManagerAbout FerreroFerrero is a family-owned company with a global presence, renowned for its iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. With a commitment to quality and care, Ferrero has established a strong reputation worldwide.Job DescriptionMain...

  • Assistant eCommerce Sales Manager

    3 weeks ago

    Shanghai, Shanghai, China Diageo Full time

    About this roleWe are seeking a highly skilled eCommerce Sales Manager to join our team at Diageo. As an eCommerce Sales Manager, you will be responsible for driving business growth and shaping the frontline of our JD Channel business.Your key responsibilities will include:1. Understanding company strategy and supporting the EC leadership team to develop JD...

  • Global Ecommerce Key Account Manager

    3 weeks ago

    Shanghai, Shanghai, China Ferrero Full time

    Job Overview:Ferrero is a family-owned company with a progressive outlook and iconic brands. As a Global Ecommerce Key Account Manager, you will develop and drive Ecommerce Web channel strategy, ensuring sales, profit, and channel share targets are met.Main Responsibilities:Strategy & PlanningChannel ManagementDistributors ManagementEKA & DTC Platform...

  • Digital Marketing Manager

    2 months ago

    Shanghai, Shanghai, China VF Corporation Full time

    About the RoleThis is a senior-level marketing position that will support the line manager in developing and implementing winning brand and digital marketing strategies with a focus on China.Key ResponsibilitiesCollaborate closely with the Global Digital Marketing team, China Ecommerce team, RBE, Brand Marketing, Product, and Sales Team to drive integrated...

  • Global Ecommerce Key Account Manager

    6 days ago

    Shanghai, Shanghai, China Ferrero Full time

    Job OverviewDevelop and implement a comprehensive ecommerce web channel strategy, aligning with marketing and company objectives. Achieve defined sales, profit, and channel share targets by collaborating with Marketing, SCD, Media, CSU, and TMKT departments.Main ResponsibilitiesSTRATEGY & PLANNINGCHANNEL MANAGEMENTDISTRIBUTORS MANAGEMENTEKA & DTC PLATFORM...

  • Ecommerce Operations Specialist

    2 weeks ago

    Shanghai, Shanghai, China coty Full time

    Global Ecommerce RoleThis is a senior position that oversees the execution of commercial and marketing plans for one of Coty's key markets.Key ResponsibilitiesManage the operation and development of Tmall e-commerce platform, creating and implementing e-commerce strategies for the DY platform, supervising operation service providers, and achieving the...