Regional KA manager
6 months ago
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
职位名称 ：区域KA经理（直接医学渠道）
汇报职位 ：全国创新渠道及KA经理
职位目标 ： 在全国业务制订/运营经理的指导下，与区域销售经理密切合作，制定和落实区域重点客户（药学/临床医学）及医学市场渠道推广策略，包括搭建区域学术平台、组织策划会议及推广活动、整合优化区域资源等，以提高公司产品在医疗专业人士和领域的影响力。
与区域的KOL建立良好的客户关系，发展区域学术带头人；
在全国策略目标的指引下，结合区域市场情况和分析，建议和制订区域年度策略目标和重点项目方案，推动区域销售策略向前推进，会同大区和地区经理制订执行方案，促进区域策略顺利实施和大区销售目标达成；
根据全国入药策略和目标，制定区域入药策略和计划，会同销售团队推进目标医院的产品线的开发，提高产品覆盖率，协助达成大区进药目标，与销售团队共同维护产品在重点医院的安全运营；
主要工作职责 :
1.协助全国KA及策略经理制定医院渠道区域策略，通过区域资源整合和配置优化，整合各品牌推广资源，同时结合区根据区域特点，统筹安排，保证资源的高效应用，关注区域重点项目的区域执行和落地，以协助大区的季度和年度销售目标达成；
2.关注和收集区域市场动态信息，竞品动向及份额变化分析，评估，指导区域销售发掘市场机会和潜力，并将市场重要信息反馈给上级；参与大区和地区月度销售市场会议，传达全国策略和要求，跟进执行进展，并协助解决执行过程中的问题，提供可行性解决方案；
3.公司全国医学/药学和医院管理学平台的联系和合作，学术平台相关负责人和关键KOL的维护和跟进工作，协调公司学术平台的会议和活动，确保与学术平台稳健可持续合作。
4.医学/药学KOL的区域建设工作. 通过定期拜访和策划组织重点客户活动，使全国重点客户发展策略快速准确地
最大程度地支持产品品牌的地区推广和专家维护。5.会同区域销售经理进行全国入药目标的制订，在各品牌入药目标策略指引下，制订具体入药医院计划，完善入药进程跟进系统，推进公司产品覆盖率的提高，协助达成季度及年度大区进药目标，并定期跟进和回顾。
6.按照公司会议指南和相关SOP，协助进行学术赞助活动的计划，申请，组织，执行和监控, 包括支持全国赞助会议和组织区域学术赞助会议，确保会议质量和各项合规要求；
7.区域推广物料（公司沟通函，样品，DA，医学辅助用品等）的管理。
8. 其他直线经理提出的各项任务。
– 大客户管理；
– 在区域预算限制内根据市场和活动分配活动促销资源；
– 区域销售策略的建议和共同制订，跟进实施
– 向全国业务发展及运营经理，区域销售提供数据分析，相关策略建议供决策参考；
– 项目管理，推进项目在区域的实施
影响:
区域中医院重点产品市场份额的影响。 在医疗专业系统中的公司和品牌形象。 在区域医药学会中的公司和品牌形象。 区域KOL对公司和品牌形象的认可。 区域医院渠道策略建议和实施。
产品线在区域重点医院的覆盖率和安全运营任职条件 :
文化程度：大学本科或以上学历，市场营销，工商管理或医药相关专业
任职经验 至少5年医药保健品或医疗行业的市场营销工作经验。 至少2年以上销售管理岗位经验. 在跨国公司工作的经验 专业知识/技能 深入了解医院和其他医疗专业机构的运作 通晓市场运作手段及流程，熟悉中国市场运作、营销及法规知识，并有实际操作经验 策略思维、创新思维 医院市场分析与品牌策划/推广的理论与技巧Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
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