Marketing Director, China

Found in: Talent CN S2 - 2 weeks ago

Shanghai, China Yara Full time

Responsibilities

: Develop the overall marketing strategy, which includes branding, strategic marketing, digital marketing, channel marketing, and external and internal communications. Implement and maintain the crop nutrition approach, by positioning products, collecting farmers inputs, and aligning marketing efforts to crop seasons. Oversee the digital marketing strategy, ensuring a strong online presence and engaging customer experiences. Guide business decisions by collecting and analysing market data, such as competition tactics, crop market size, market share and trends. Drive efforts for events, marketing campaigns, and product launches to enhance brand awareness. Lead and manage retailer programs, such as Retailer Partnership Programs (RPP) and Retailer Management System (RMS), ensuring their successful execution, insight generation, and alignment with business objectives. Build strong relationships with media Key Opinion Leaders (KOLs) and establish thought leadership in agriculture. Drive efforts in brand protection by efficiently managing trademarks and taking actions against counterfeits to safeguard Yara's brand integrity. Collaborate with YAA marketing and global counterparts on various initiatives, such as survey projects, annual marketing plans, new ambition activation project, and internal communications. Work closely with Commercial and Agronomy teams to accelerate business growth. Keep regular communication with Digital Value Chain Solutions China team and collaborate with each other.

Profile

MBA or Master's degree with a minimum of 10 years of experience in brand management, strategic marketing, communications, event management, project management, and digital marketing. Strong management skills and experience in people management. Excellent interpersonal, communication and negotiation skills. Experience in the agriculture business would be preferred. Experience in multinational culture and management. Ability to work closely with distributors and other external partners including media. Team player, independent, result-oriented. Strategic thinker with strong execution ability Fluent in English and Chinese languages. Frequent traveling is required.

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