AWS Marketing Response Center Representative
4 days ago
Do you have a desire to make a major contribution in the rapid growth environment of Cloud Computing?Do you want to build your skills in marketing and sales for long term career growth?
If so, come build the future of tech as part of our Global Marketing Response Center (MRC) team (Watch this video to learn more about the Global MRC team:
MRC is an important customer engagement arm in the Marketing organization. Our mission is to learn from customers, understand their needs, and educate them about the benefits of AWS and all the services we offer, in order to help them embark on their cloud journey quickly and easily. It is a critical function within the lead and demand generation process, with the objective to profile, nurture, and qualify marketing leads generated from various marketing events, campaigns, and activities.
We are looking for talented builders to join the Global MRC team based either in Beijing or Shanghai to engage with AWS new and prospective customers in China. The targeted talent should have experience in specific segment or industry, able to identify pain points and propose solutions in the customer journey/experience, to address specific customer/segment needs. With experience in Industry/Segment inbound demand generation and lead management campaigns, to increase the quality of Marketing Inbound Leads through targeted profiling and nurturing activities. (ps: this is not a field sales customer facing role). In this role, you work with a highly talented, dynamic and fun team, targeting existing leads with campaigns and information designed to improve the lead quality and sales conversion rates. As customer facing window, you will help build the bridge to improve customer experience in AWS marketing campaigns, and accelerate customer cloud journey. Working with marketing team to improve campaign efficiency, and engage with sales team to improve the conversion rate.
Key job responsibilities
•Perform calls to nurture leads with information/campaigns to increase their understanding of the AWS portfolio, the value proposition and relevant use cases for AWS services.
•Respond to customers’ inquiries in a timely manner to accelerate their cloud journey
•Educate customers that are in the beginning of the cloud journey and move them from warm or little interest to active interest; education to consideration.
•Through tele-profiling, researching and nurturing efforts you will create higher value leads resulting in higher sales conversion rates.
•Work closely with multiple stakeholders (Sales team, Partner team, Marketing team...) to achieve campaign customer engagement goals while ensuring exceptional internal & external customer satisfaction.
•Leading the specific segment/industry campaign conversation with stakeholders to improve the campaign efficiency and customer experience.
•Assess what knowledge gaps exist about the customer segment and recommend next steps to improve customer experience within MRC team and external stakeholders.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
BASIC QUALIFICATIONS
- Bachelor’s degree, a technical background in engineering, computer science or MIS is a plus but not compulsory.- 5+ years of specific segment (Enterprise), or Industry in Telemarketing or customer engagement role.
- Understand customer use cases, buying group, decision process, know how to engage with customer in different stage.
- 3 - 5 years of work experience in a fast-paced and highly cross-functional organization - high-tech products/services.
- Proven success in doing business development and marketing calls and juggling multiple projects in a high growth environment where priorities shift fast.
- Excellent oral and written communication skills in Chinese and English.
PREFERRED QUALIFICATIONS
- AWS Cloud Practitioner Certification / AWS Certified Solutions Architect – Associate.- In-depth knowledge and understanding of existing and developing technologies related to cloud computing: understand and identify opportunities for customers.
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