Brand Marketing Manager
3 months ago
Amazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts, including 150 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers.
We are hiring a strategic and creative senior marketing manager who will develop Amazon Global Selling brand strategy to drive awareness, consideration and activation among the right Seller communities. This is a unique opportunity to play a key role in an exciting growing business. In this role, you will spearhead and implement highly impactful branding campaigns across media channels to build and grow a strong brand that our sellers trust and cherish. You will leverage market research and seller insights to guide brand positioning and messaging, and ensure brand consistency across all marketing assets. You need to engage and influence cross functions and multi-tier stakeholders including business teams, Public Policy, Public Relations, Legal, Finance, and Marketplaces team. The ideal candidate is a self-driven marketer with proven record of planning and executing effective impactful brand campaigns. You should possess excellent verbal and written communication skills both in English and Chinese.
- Develop branding strategy for Amazon Global Selling and implement effective branding activities to improve upper-funnel brand metrics and drive the general demand. Develop market research to better understand seller community’s needs and wants; leverage the research findings and seller insights to shape the brand positioning and messaging
- Create, propose, implement and evaluate programs through media channels and cooperation with KOLs to drive awareness and manage sentiment.
- Lead and collaborate with cross-functional teams and external partners (agencies, KOLs etc) to launch multiple, simultaneous brand activities that requires both strategic thinking and high-speed execution. Guide and ensure brand consistency in multi-channel communications.
- Manage annual budget and create metrics to track performances for brand campaigns; monitor regularly to understand effectiveness of brand strategy and activities, and make recommendations for continuous improvement.
- Influence and support Global Selling brand activities for other Asia countries.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
-
Brand and Marketing Manager
4 months ago
Shanghai, China Razer Full timeJob Responsibilities/ 工作职责 :We are seeking a dynamic and experienced Marketing Specialist to join our team and drive the marketing efforts for RESPAWN, a snacking brand for gamers and esports users joint created by RAZER and Mars Wrigley. This role will focus on brand activations, social media campaigns, and offline events. He/she should be...
-
Marketing Brand Manager
5 days ago
Shanghai, Shanghai, China Scopely Full timeMarketing Brand ManagerScopely is seeking a seasoned Marketing Brand Manager to spearhead customer acquisition marketing strategies for Star Trek Fleet Command in China. As a key member of our Shanghai team, you will drive profitable growth in the China market by developing and executing localized marketing plans.Key ResponsibilitiesDevelop and execute...
-
Marketing Brand Manager
3 months ago
Shanghai, China Scopely Full timeDescription Scopely is looking for a Marketing Brand Manager to join our Star Trek Fleet Command team in Shanghai.At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of...
-
Brand Marketing Manager
3 weeks ago
Shanghai, Shanghai, China Ferrero Full timeAbout the RoleFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero...
-
Associate Brand Marketing Manager
3 weeks ago
Shanghai, Shanghai, China coty Full timeJoin Our Team as an Associate Brand Marketing ManagerAre you ready to spearhead marketing and commercial strategies for one of Coty's key markets? As the Associate Brand Marketing Manager, you will pinpoint business prospects and collaborate with a diverse team to create and implement cohesive commercial strategies. Your role will involve leading and...
-
Brand Marketing Manager
3 weeks ago
Shanghai, Shanghai, China Ferrero Full timeAbout the RoleFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero...
-
Brand and Marketing Manager, Great China
4 months ago
Shanghai, China Hyatt Corporation Full timeBrand and Marketing Manager, Great China Hyatt Regional Offices Regional Office - ASPAC CN - 31 - ShanghaiGlobal MarketingDepartment Head/ManagerFull-timeReq ID: SHA003529Local Summary Hyatt is seeking an experienced Brand and Marketing Manager to develop and manage the implementation of brand marketing strategies in Greater China. The successful...
-
Brand Marketing Lead
3 weeks ago
Shanghai, Shanghai, China Bayer Full timeAt Bayer, we are innovators committed to addressing the world's most pressing challenges, striving for a future where 'Health for all, Hunger for none' becomes a reality. Our journey is fueled by energy, curiosity, and unwavering dedication, as we learn from diverse perspectives, broaden our horizons, enhance our skills, and redefine what is possible. There...
-
Poltrona Frau Brand Marketing Manager
3 weeks ago
Shanghai, Shanghai, China Poltrona Frau Full timePosition Overview The Retail Marketing Lead will serve as a key Brand Ambassador, collaborating with Poltrona Frau HQ and the APAC team to execute a successful market entry strategy. This includes overseeing product displays, promotional activities, and merchandising across retail channels, while ensuring the effective implementation of the Global...
-
Brand Marketing Specialist
3 weeks ago
Shanghai, Shanghai, China Fossil Group Full timeKEY RESPONSIBILITIES:A. Drives Customer and Market Expansion 1) Collaborate with the Marketing Manager to enhance market presence in the watch and jewelry sector, aiming for a top-tier position. 2) Elevate product line visibility and cultivate strong brand loyalty among target audiences through effective marketing communication strategies. 3) Launch...
-
Nutella Brand Marketing Lead
3 weeks ago
Shanghai, Shanghai, China Ferrero Full timeAbout the Role:Ferrero is a leading global confectionery company with a rich history of innovation and a portfolio of iconic brands, including Nutella. As a Brand Manager, you will play a critical role in driving business growth and market share for our brands. Your primary responsibility will be to develop and implement strategies that enhance brand...
-
Shanghai, Shanghai, China Hyatt Corporation Full timeBrand and Marketing Manager, Great China Hyatt Regional Offices Position Overview Hyatt is on the lookout for a seasoned Brand and Marketing Manager to spearhead the formulation and execution of brand marketing strategies across Greater China. The ideal candidate will play a pivotal role in establishing and nurturing our brand identity, devising...
-
Shanghai, Shanghai, China Hyatt Corporation Full timeSenior Brand and Marketing Director, Greater China Hyatt Regional Offices Overview Hyatt is in search of a seasoned Brand and Marketing Director to spearhead the formulation and execution of brand marketing strategies across Greater China. The ideal candidate will play a pivotal role in establishing and nurturing our brand presence, crafting innovative...
-
Brand Manager
2 months ago
Shanghai, China Campari Beijing Trading Full timeKey Responsibilities and Activities : Together with line manager to develop the brand annual marketing plan, A&P strategic map & phasing. To implement brand plans on time and within budget, monitor progress and results and propose changes where appropriate To work closely with Global Strategy&Marketing function to ensure effective development of...
-
Brand Manager
3 months ago
Shanghai, China Campari Beijing Trading Full timeKey Responsibilities and Activities : Together with line manager to develop the brand annual marketing plan, A&P strategic map & phasing. To implement brand plans on time and within budget, monitor progress and results and propose changes where appropriate To work closely with Global Strategy&Marketing function to ensure effective development of...
-
Brand Manager
4 weeks ago
Shanghai, China Baume & Mercier Full timeYou will be in charge of developing Baume & Mercier brand in China by developping the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the ° engagement plan and enabling the...
-
Brand Manager
2 months ago
Shanghai, China Ferrero Full timeJob Location: ShanghaiCompany descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...
-
Brand Manager Kinder
1 day ago
Shanghai, Shanghai, China Ferrero Full timeJob Title: Brand Manager KinderFerrero is a leading global confectionery company with a rich history and a portfolio of iconic brands, including Kinder. As a Brand Manager for Kinder, you will play a key role in driving the growth and success of this beloved brand.About the Role:This is an exciting opportunity to join the Ferrero team and contribute to the...
-
Brand Manager
3 weeks ago
Shanghai, Shanghai, China Abbott Full timeMajor Responsibilities/Activities:Conduct joint field calls with sales teams to provide assistance, analyze customer needs, market trends, and competitive information, ensuring alignment with Abbott's business objectives.Create and develop marketing words, programs, and tools that are targeted to the achievement of sales and margin goals, driving business...
-
Brand Manager
3 weeks ago
Shanghai, China Richemont Full timeYou will be in charge of developing Baume & Mercier brand in China by developping the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the...
