Key Account Manager for Chinese Market
1 month ago
Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Our three core products are Snapchat, an augmented reality platform that powers AR across our services, and AR glasses.
Snapchat is a visual messaging app that enhances your relationships with friends, family, and the world. Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn. No matter where you are or how you express yourself, it's always the fastest way to share a moment.
About the RoleWe are looking for a Senior Account Manager to join our team in China. As a Senior Account Manager, you will collaborate with cross-functional teams within Snap, as well as external stakeholders to grow advertising revenue. Your role will include thinking strategically about how to tailor Snap's products to a client's unique needs, setting a campaign live, troubleshooting and quickly resolving issues as they arise.
Responsibilities- Account Optimization: Provide account optimization guidance to strategic advertising clients.
- Product Advocacy: Serve as a product advocate for Snap's new and existing products, advising on best practices and bespoke campaign optimizations, and product beta participation.
- Campaign Performance Analysis: Dive deep into campaign performance data: Guide KPI-driven measurement strategies, Identify performance trends, seasonality trends, and campaign optimizations to achieve results, and provide recommendations for upsell opportunities.
- Operational Support: Provide day-to-day operational support for partners, including managing ad rejection escalations, building audience engagement segments, trafficking ads using Snap's internal tools, and generating post-campaign reports.
- Program Development: Partner with Snap's management team to develop programs and initiatives to streamline sales operations, increase advertiser awareness, and uplevel advertiser expertise on Snap's advertising platform.
- Issue Resolution: Identify, escalate, and resolve client or partner issues, working with cross-functional teams as required.
- Process Management: Manage internal processes for Creative Service Agreements, campaign exceptions, Ad Design Requests, Coupon Generations, and clearly communicate policies to different teams.
- CRM Data Management: Maintain accurate CRM data in Salesforce.com.
- Education: BA/BS degree or equivalent.
- Experience: 5+ years experience in the digital media industry, with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field.
- Skills: Excellent communication, interpersonal skills with attention to detail, Strong Google Sheets/Slides skills, experience with analyzing datasets, and delivering actionable insights, Proven ability to prioritize and manage multiple projects while maintaining strict attention to detail and strong ownership.
- Language: Fluency in English and Mandarin.
- Digital Marketing Landscape: Knowledge of the digital marketing landscape of China export online market would be a plus.
- Export Retail & Gaming Industry: Experience in export retail & gaming industry would be beneficial.
- Advertising Performance Metrics: Understanding of advertising performance metrics and ecosystem would be advantageous.
- Media Management: Understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies).
- Insight Sharing: Ability to summarize insights and best practices, and share them with partners and customers.
- Strategic Advertiser Management: Experience in managing and enabling strategic advertisers.
- Dynamic Environment: Ability to perform well in highly dynamic, rapidly changing environments.
- Internal & External Partnerships: Background working with both internal and external partners.
We believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
About UsWe are a community at Snap Inc. and we've got your back. We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success.
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