**Strategic Brand Leader for Edrington China**

2 months ago

Shanghai, Shanghai, China Edrington Full time

About The Role


The successful candidate will lead the development of Edrington's brand strategy in China, delivering clear local strategies across the portfolio with the key deliverable to establish solid brand building models in key markets to increase brand equity in China with alignment and direction from the Global/Regional Brand Strategies.


Key Responsibilities



  • Lead the brand planning cycle ("Growth Plan") across China to execute the brand strategies and ensure excellence in execution.
  • Collaborate with Regional teams on projects and initiatives (e.g. Experience Campaigns, Retail Excellence) as well as local commercial/sales teams: core & prestige launches, PR & Events, Media campaigns, Spiritual Homes programme, Retail Excellence, On & Off premises activations, gifting, etc.
  • Collaborate with Trade Marketing & Commercial teams to define innovative activation strategies for both the on-trade and off-trade which enhance the consumer experience at the point of sale and drive rate of sale.
  • Aim to establish a centre of excellence for Prestige & HNWI, in partnership with commercial/sales team, with the aim to perfect our luxury service and selling, with CRM implementation.

About You



  • Experienced marketer with rich marketing experience with a strong affinity or experience in luxury brand marketing (University degree / MBA) with 5 years as a Marketing Director, and in Digital Marketing.
  • Perfect knowledge of China Media and proven expertise in running successful Influencers Marketing in China, as well as in exploring/ executing local collaborations/ partnerships.
  • Super premium spirits experience a plus (cognac / champagne / fine wines), especially in Chinese context.
  • Strong methodical thinker with ability to draft a clear strategy despite a complex and diverse brand and market environment.
  • Demonstrates the ability to balance strategic thinking with the ability to deliver results.
  • Successful record as an outstanding leader with the ability to inspire others, create a strong community and lead reports to deliver world class execution.
  • Strong collaboration skills. Ability to influence and work with remote and multi-cultural teams.

What We Offer



  • Opportunity to lead a highly professional and dynamic marketing team.
  • Chance to work with iconic premium spirits brands.
  • Professional development opportunities.

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