Revenue Manager

6 months ago


Guangzhou, China Hyatt Corporation Full time

Revenue Manager

Hyatt Regency Hyatt Regency Guangzhou Zengcheng CN - 44 - GuangzhouRevenueAssistant DirectorFull-timeReq ID: GUA001390Local

Summary

行政

Administration

§协助准备并更新部门运营手册。

To assist in the preparation and update of Departmental Operations Manuals.

§定期参与部门交流会议,确保部门简报和会议按需要有效进行。

To attend regular departmental communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.

财务

Financial

§分析当前酒店收入发展趋势,以确定提高酒店收入的重要市场。

To analyse the current revenue generation trends of the hotel in order to identify critical areas for Revenue Enhancement.

§为酒店开发和执行通过商业情报和收入管理措施来增加酒店利润的整体解决方案,关注并分析酒店房间利润产出部门,并增强成本控制。

To develop and implement integrated solutions which enable the hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering at rooms profit centres of the hotel and improving efficiency in cost control.

§协助月度和周度收入再预测。

To assist in monthly and weekly reforecast.

§根据重要绩效指标协助管理成本。

To assist in managing costs based on key performance indicators.

市场营销

Marketing

§通过分析商业趋势,协助市场销售总监、销售总监和所有产生收入的部门将收入最大化,关注酒店机遇,确保不断进行商业情报数据的挖掘、管理收入、定价和分销策略,将数据适当保存,送达相关部门。

To assist the Director of Sales and Marketing, Director of Sales and the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.

§协助管理剩余空房、预测散客和团体所需房间,确保酒店使用最佳策略和管理方式,减少不协调的安排,将酒店收入最大化。

To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimise displacement and maximise total hotel revenues.

§监测和提供反馈,例如关于酒店是否在商业情报、收入管理、库存管理和灵活定价方面有效使用了凯悦系统、工具和程序,以使凯悦酒店在市场上最具有竞争力。

To monitor and provide feedback on the hotel’ s effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximise Hyatt’s competitive advantage in the marketplace.

市场和商业情报

Marketing and Business Intelligence

§在分析Congos数据和PMS报告的基础上为销售团队成员提供商业情报。

To provide the hotel Sales Team with business intelligence based on Congos data mining solutions and secondary resources (PMS reports).

§确保Congos数据的准确和有效性。

To ensure the accuracy and validity of the data presented in the Congos cubes.

§协助市场销售总监、销售总监和管理层成员建立以结构化手段设计营销策略的方式,利用酒店内外部工具提供标准的研究报告,确保所采用的策略是可测量的(例如跟踪促销效果)。

To assist the Director of Sales and Marketing, Sales and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).

§实现生意合理预测(+/-5%)。

Achieve reasonable business forecast goal (+/-5%).

§协助市场销售总监、销售部总监为销售团队提供策略性指导,协助销售经理建立个人企划书、为公司型客户分类(重要客户管理),同时协助建立月度报告书。

To assist the Director of Sales and Marketing, Director of Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.

§积极参与年度商业计划的建立和提交。

To actively participate in the formulation and submission of the Annual Business Plan.

§以利润最大化为目标,经常开发和更新酒店“理想”客户分类,并且根据研究为相关部门作出建议。

To constantly develop and update the hotel’ s ‘ideal’ customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.

§紧密与市场传讯部经理合作,确保选择的市场传讯策略与酒店目标客户类型、喜好和行为一致。

To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’ s targeted customer’ s profile, preferences, and behaviours.

§为市场传讯部门提供关于目标市场的量化信息,包括市场大小、产出、预定、过往促销结果等,协助其进行计划和计算投入产出比。

To offer quantitative information to Marketing Communications regarding the targeted market’ s size, yield, booking, past promotion results, etc, for planning and ROI calculation.

§收入管理、定价和分销。

Revenue Management, Pricing and Distribution.

§通过商业情报和收入管理软件的使用,优化收入预测。

To optimise forecasting through the use of Business Intelligence and Revenue Management applications.

§确保对散客和团体客人的剩余房间数据控制,以及酒店整体的剩余房间控制。

To ensure optimal inventory controls are in place for FIT, Group and for the hotel as a whole.

§为周度营业产出会议提供策略性、重要的数据,当区域收益管理经理缺席时,主持并且管理营业产出会议。

To provide strategic, critical input for the weekly yield meeting. In the absence of a Regional Revenue Manger, to chair and take ownership of the yield meeting.

§根据竞争者策略和市场浮动的改变监管并且经常调整定价策略。

To monitor and constantly adapt pricing strategies in the context of competitor strategies and market fluctuations.

§根据客户需求和产品提供前后一致性制定优惠策略、调整产品包价。

To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.

§通过Reserve对于剩余房间数目的信息、房价管理、定价和分销等系统提供策略性咨询建议,优化有效的收入产出过程。

To provide strategic consultation on effective revenue generating processes through Reserve inventory usage, rate control management, pricing and distribution.

§确保所有销售渠道都和凯悦销售策略一致,并且紧密监督不同渠道之间的流动(渠道管理)。

To ensure distribution through all channels is in line with Hyatt Distribution strategy and closely monitor business shifts between channels (Channel Management).

§确保每日定价策略(DPS)增加酒店总利润,在适当的情况下了解并且协助重新确定价格策略。

To ensure Daily Pricing Strategies (DPS) are increasing the hotel’ s overall sales and profitability and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS).

运营

Operational

§熟悉Congos数据的本地特色和解决技术、基本数据流、数据库结构和月度数据引用程序。

To be familiar with the technical set up of the local Congos solution, general dataflow, database structure and monthly extract procedure.

§在Congos解决方案遇到问题的时候能运用附加程序解决问题,熟悉本地Congos解决方式。

To be familiar with the escalation procedure in case of support issues with the local Congos solution.

§熟悉所有数据研究工具的技术构成和使用方法,包括收入管理系统,贯穿整个市场策略程序。

To be familiar with the technical set up and usages for all tools including revenue management system (where available) throughout the strategic marketing process.

人事

Personnel

§提倡人本品牌,贯彻和加强 凯悦的价值和文化特性。

To support the implementation of The People Philosophy, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.

§根据员工意见调查的结果支持酒店变革的执行。

To support the implementation of changes as a result of the Associate Opinion Survey.

总则

General

§出席所要求的培训课程及会议。

To attend training sessions and meetings as and when required.

§按时上班,穿着正确的制服随时符合酒店卫生和仪容仪表的标准。

Reports for duty punctually, wearing the correct uniform and adhering to the grooming and hygiene standards of the Hotel at all times.

§确保高标准的个人展现。

Ensures high standards of personal presentation.

§与酒店竞争者、商务合作伙伴和其他组织的相关代表之间保持专业的紧密的联系。

To maintain strong, professional relationships with relevant representatives from competitor hotels and other organisations.

§对由行业、公司和酒店的收益管理职能变化做出反应。

To respond to changes in the Revenue Management function as dictated by the industry, company and hotel.

§阅读酒店员工手册,理解并严格执行员工手册中的规章制度、以及酒店其他如消防安全、食品清洁、安全健康等政策。

To read the hotel' s Associate Handbook and have an understanding of and adhere to the hotel' s rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.

§执行其他分派的合理职责。

To carry out any other reasonable duties and responsibilities as assigned.

此职位描述所陈述的只是该项工作的核心内容和主要层面,并非所有职责要求。

The statements in this job description are intended to describe the essential nature and level.

Qualifications

同等职位工作经验。


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