Regional Marketing Manager

6 months ago

Guangzhou, China Baker Hughes Full time

Are you passionate about adding your creative input to solve problems as part of a Marketing team?

Are you passionate about being part of a successful team?

Join our successful team

Within Baker Hughes, through our three powerful brands, Panametrics, Reuter-Stokes and Druck, the Precision Sensors and Instrumentation (PSI) business provides customers with precision sensor and instrumentation technologies across pressure, temperature, flow, gas, moisture, radiation and neutron applications across the planet’s harshest environments.

Partner with the best

As the Regional Marketing Manager, you will be responsible for the regional marketing strategy/activities addressing market needs in a profitable way. You will work for Druck, Panametrics and Reuter Stokes brands for the China region. You are to develop a winning regional marketing strategy to grow lead and opportunity pipeline.

In this role, you will also be responsible for:

·Utilising available market intelligence on customer requirements/unmet needs/market trends, developing and owning the China regional marketing strategy for PSI businesses

·Developing deep understanding of the differing needs and wants of each sub-region/country/market/vertical/groups of customers and tailor regional marketing strategy accordingly

·Aligning with the common process for Regional Marketing activities across the businesses that details how regional marketing campaigns are conceptualised/executed

·Partnering with Commercial teams/Product and Digital Marketing teams to develop marketing campaigns applicable for the needs of specific sub-regions/countries/vertical markets/customers/channel partners

·Partnering with Product/Digital Marketing teams to ensure regional marketing campaigns are effectively deployed to target audience considering budget and team bandwidth

·Owning and managing channel partner marketing strategy and execution for the region, ensuring content is available for target sub-regions/countries/markets

·Partnering with the Regional Marketing Leader – PSI to develop an all-encompassing regional marketing strategy for the business

Fuel your passion

To be successful in this role you will:

·Have a Bachelor in Marketing, Business or another relevant subject from an accredited school

·Demonstrate extensive experience in Regional Marketing

·Demonstrate experience of formulating a goal-orientated action plan and subsequent successful achievement of that plan

·Have great oral and written communication skills in English and Chinese

·Show technically competent with expertise in content localisation and deployment, channel partner marketing, localised SEO/SEM, events management

·Have the ability to work effectively cross-functionally with a wide range of regionally and globally located stakeholders

·Display the influential, energetic and enthusiastic, with the drive, ambition and resilience to make things happen and deliver outstanding performance

·Have exceptional creativity and critical-thinking capabilities

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

·Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

·Contemporary work-life balance policies and wellbeing activities

·Comprehensive private medical care options

·Safety net of life insurance and disability programs

·Tailored financial programs

·Additional elected or voluntary benefits

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