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Care Marketing Manager

1 month ago

Beijing, Beijing, China Coloplast Full time

Job Summary

Coloplast is seeking a highly skilled Care Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive service branding strategy to drive awareness and preference for our service offering.

Key Responsibilities

  • Develop a clear service offering value proposition and create a compelling brand message that resonates with our target audience.
  • Design and execute marketing campaigns to support service brand building and optimize for maximum impact.
  • Build and maintain a strong service branding strategy that ensures awareness and preference for our service offering across all touchpoints.
  • Collaborate with cross-functional teams to develop and implement a comprehensive brand communication plan that drives engagement and conversion.
  • Develop and maintain a deep understanding of our target audience's needs and preferences to inform marketing strategies and tactics.

Requirements

  • Minimum of 2-4 years of experience in CRM, digital, social commerce, or data-driven marketing in consumer goods or retail-related industries.
  • Proven track record of developing and executing successful marketing campaigns that drive business results.
  • Strong understanding of digital platforms and social media, with experience in creating engaging content and campaigns that drive engagement and conversion.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to both technical and non-technical stakeholders.

About Coloplast

Coloplast is a leading medical device company that develops and markets products and services that make life easier for people with intimate healthcare needs. We are committed to being an inclusive organization where people bring their differences to work each day and have a strong sense of belonging. We encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief, or physical ability.