Care Marketing Manager

2 weeks ago


Beijing, Beijing, China Coloplast Full time

Job Summary

Coloplast is seeking a highly skilled Care Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive service branding strategy to drive awareness and preference for our service offering.

Key Responsibilities

  • Develop a clear service offering value proposition and create a compelling Personalized Care program
  • Build a strong service branding strategy to ensure awareness and preferences for our service offering
  • Design clear service brand communication plans across touchpoints, including hospital and consumer media touchpoints
  • Execute marketing campaigns to support service brand building and optimize when needed
  • Design touchpoints in the WeChat ecosystem to leverage omni-channel effects

Requirements

  • Minimum 2-4 years of CRM/Digital/Social Commerce or data-driven marketing experience in consumer goods or retail
  • Passionate and savvy in digital platforms, with a deep understanding of commercial and communication
  • Experience with social media and digital marketing is a plus

Competencies

  • Energetic, keen to learn newness and explore different ideas, with strong presentation and communication skills
  • Independent, dedicated individual with a highly responsible nature and ability to work in a matrix organization
  • Fluent written and spoken English and Mandarin

Coloplast is committed to being an inclusive organization where people bring their differences to work each day, fulfill their potential, and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief, or physical ability.



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